Marketing
Online marketing solutions are now the preferred method of advertising. Today’s consumers are more likely to rely on the Internet to research products and services before making a purchase. This means your Illinois business needs to use these marketing methods to effectively reach your target audience. When you work with our online marketing consultant, you can determine which marketing methods are more likely to reach your audience and provide the traffic you want.
We recommend online marketing because it reaches your audience more quickly through the channels they use most and builds credibility for your business. It also provides faster results and is more cost-effective than traditional marketing methods. Our experts work by your side to find the best methods of reaching your target market online.
If you are looking to boost your online reputation, contact us. Our Illinois web design and online marketing specialists are eager to help you build your brand online.
GOOGLE AD WORDS
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.
Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
AdWords has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $43.7 billion in 2012. AdWords offers services such as pay-per-click (PPC) advertising and cost-per-acquisition (CPA) advertising.
SOCIAL MEDIA CAMPAIGNS
Social media campaigns are marketing campaigns on platforms like Facebook, Twitter, Linkedin, or Instagram. They have the potential to engage followers, boost brand awareness, improve your business reputation, and generate leads for your business.
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
Social media is a must-have element in every business marketing strategy. Social platforms enable your business to reach a wide audience of potential customers, to express your brand voice, and to generate brand awareness. In addition to your daily one-off posts, you may also want to try some larger campaigns with overarching themes and larger objectives.
EMAIL MARKETING
Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a group of subscribers with the aim of promoting products, services, or engaging with the audience. It allows businesses to nurture customer relationships, drive conversions, and deliver personalized content directly to the inbox, making it a cost-effective and efficient way to reach and engage with a wide audience.
EMAIL BLAST CAMPAIGNS
An email blast is very similar to a traditional newsletter, the only difference is that it is transmitted to the consumer through the use of email. We obtain a list of potential consumers that may be interested in your service, then create a newsletter for that group, and then send the mass email out to all of these people.
Now, for a lot of people, this may sound like spam, and while there are some similarities, there are also some important differences. An effective email blast/newsletter will actually attempt to offer value to the reader, whereas spam is essentially junk.
Additionally, spam is sent randomly to a mass of email addresses with no particular rhyme or reason behind who they send it to; with a business email blast, the whole idea is to target people that, for one reason or another, are assumed to be interested in the topic.
